I decided to look at these terrible ads not as a proof of how common gender stereotypes were in the past, but as a proof of progress women achieved in improving their position in general in the last 50 years. Unfortunately, we are far from stereotype-free society, because there are still plenty of those who will make jokes about women being bad drivers, brainless beauties or house dwellers. At least we have moved on to recognizing a stereotype when we see one and disapproving of it. We don’t put up with this nonsense anymore and companies don’t invoke it to push their products. I know it’s not much, but it gives hope for a better future.
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